To some of you, this may seem to be an
extreme title for the changing face of house music. Some others may say that the
changes that have taken place in this genre are the direct result of the changes
in society as a whole and the changes in music in particular… Faced with the
ripping off of music via internet options which brought the fall of sales of
recorded music. The exclusion of house music as a whole on major radio stations
which is where other artists in other genres of music make at least enough money
to live on. To the X-clusion of artists booked into clubs to make a living with
the music that the clubs were built on.
We aren't talking about disco ! At least,
during the disco era, the artists were built, developed and exposed as any
other genre of music of the time. No, we are talking about house where the
artists that perform the music are nearly kept in a state of unrecognizable
limbos, names not even mentioned when their music is played, images lost
in the backrooms of record labels and P.R. departments in exchange for the image
of a person putting records on a turntable…
Let's not forget the fact it was the DJ's who
made this music the number one music enjoyed around the world, no doubt. And the
debt to most will never be paid. Most of these original pioneers, at least, had
a conscienceness to respect the artistry of the vocalist they remixed the music
of. These DJ's were artists in their own right and had to within themselves
recognize the artistry of another. Those days are gone…
Today, it's totally and primarily a matter of
greed . It is totally a matter of creating the cheapest and reaping the most
benefit. Theft and deceit have never dominated a genre to this level in the
history of music. It's reminicent of the 40's and 50's when labels would sign
artists and, most of the time, take all of their royalties without them even
being aware that they were being ripped off. At least, the artists were then
getting car out of the deal.
Today, the theft is just out there in the
front. To sign a record deal with a label - especially an independent who might
struggling in the first place is an invitation to be ripped off out right. Most
of the artists have no idea of a contract agreement with a label and if they do,
it really doesn't matter when the labels are going to bootleg their own product
any way to get around paying royalties to the writers and publishers that
created the music and we are not talking about 100,000 Bucks signing bonuses, as
most of the time, you are looking at in the neighborhood of 500 to 1500 $ for a
one off record deal because most labels are not going to commit to doing an
album deal unless by the grace of God a record happens to sell off the hook. And
believe me, this doesn't happen based upon the labels promoting and marketing a
record or artist. Most of the time, it is strictly by blind damn luck. And you
would hear people saying : Hey, house artists are just using this as a
stepping stone… But a stepping stone to what ?
Not only do the artist get ripped off by the
people that they trust to do the right thing with the music, the industry that
was built on the back of these artists even refuse to book them on a consistent
level. Multi-million dollars clubs will seldom expose a house artist, even
though their music is filling the dancefloors.
On average, if a house artist was booked into
40 clubs around the world during a one year period, it would be enough for him/her
to make a living in the genre. And we are talking about 40 places around the
world when there are what 100,000/ 200,00 clubs.
Most clubs fillied to capacity drawing down
in the neighborhood of 50 to 100 thousand a night are to cheap to pay an artist
more the 500 dollars for an appearance, and if the artist is lucky, they may
give them a sandwich without charging out of the 500.
A lot of artists just to try to promote
themselves, sell themselves for little of nothing in the hopes that it will
create a viable market for them to perform in and many clubs and agents dangle
this carrot in their faces knowing fully well that they are not going to come
back and create booking for them on a consistent basis. They just want to take
advantage of the artists popularity at the time , suck them for what they can
and then stop taking calls concerning the promises they made.
Most of the time, an artist is told : Well,
you have to have a new song out even though the last one has only been out for
one month and has hardly saturated the market. As if a performer could only
perform with the new material.. Like most genres the people that come to see and
hear an artist want to hear the music that they never had the opportunity to see
them perform before. That is the point of being a true artist. In the way that
most agents and clubs think a house vocalist would have to release about 50
records a year to qualify for a consistent performance schedule !?!
I still go to see artists from the day. It is
about the show and the music and the artistry of the performer. Getting the
oportunity to say I saw them live. Taking nothing away from a DJ, but
where-is-the-show ? For sure some DJ's are great artists with the turntables,
but most are just record players with no concept or perspective other than
trying to blow the people up with all the newest songs that they hear on the
radio anyway ! You can't take away the skills of a great DJ on the tables, but
the fakes and charlitans that dominate the clubs today is enough to make you
puck on the floor in front of'em.
Dance music started to create a generation of
people that knew nothing and expected nothing, so it was easy to give them
nothing. Not exposing the artists made it easy for this to happen. Record labels
are and always have just been interested in the bottom line, but at least, there
was a time when they had some level of character and an ear for good music. Now,
a generation that can't hear the phone ringing is determining the deals that are
to be cut and the music that is to be pumped into the next generation. Nothing
from nothing leaves exactly that, so the house vocalist is a dying breed.
Artists with no stage are citizens with no
country. So the beautiful voices will die and the electronic images of humanity
will prevail all in the name of the almighty dollar.
We ask ourselves from day to day what is
happening to the real music. Most kids can't play an instrument, read a chart or
recognize a b flat from a C sharp. So hey, why should we sing anymore when you
can record the worst voice into a computer and come out with the manufactured
clone of a great voice…
I guess we had to stop live performances in
order to feed the people bullshit. It is the way of the world today ? Like I
said before : Love don't live !!!
Michael Procter