Tue. Oct. 19, 2021

The Emotions – I Don’t Wanna Lose Your Love

Most Wanted! The Emotions – I Don’t Wanna Lose Your Love (Columbia)

If ever asked 3 words to define Earth, Wind & Fire‘s production style, whichever would they be? I suppose one would find brilliance, but also sophistication. Then, last but not least, energy! Well, this is pretty much what we have when comin’ to have a listen to ‘I Don’t Wanna Lose Your Love’. With a feeling that remains unchanged, more than 40 years after its release. This being pretty much what characterizes a standout track at the end, don’t you think?

No wonder why it’s one of The Emotions‘ most famous cuts along with ‘Best Of My Love’. Somehow in the vein of Alton McClain & Destiny‘s ‘It Must Be Love’ and other Cheryl Lynn‘s ‘Got To Be Real’

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Hailing from Chicago, IL The Emotions consisted in a sister group, comprising Jeanette, Pamela, Sheila and Wanda Hutchinson. Even though their line-up varied upon releases around main members Sheila and Wanda. Eventually adding a new ‘sister’ by the likes of Adrianne Harris in the mid-80’s.
The Hutchison family were 5 sisters one of whom couldn’t sing though.

Jeanette, Sheila and Wanda Hutchinson first sang together as a threesome (The Heavenly Sunbeams) with their dad in the early 60’s. They eventually met an amateur male band – The Emotions – who offered them their name in a kindly gesture. The from then renamed The Emotions delivered their debut-single – ‘I Can’t Stand No More Heart Aches’ on Brainstrom Records back in 1967. They soon after met Pervis Staples of the Staples Singers fame who got them to sign with Stax Records subsidiary Volt. There, they released 2 albums – ‘So I Can Love You’ and ‘Untouched’ – working with producers such as Dave Porter and Isaac Hayes.

The Emotions eventually wrote ‘I Don’t Wanna Lose Your Love’ before leavin’ Stax. A cut which Hayes intended to produce as a ballad. Playing the song to Maurice White, the latter suggested them to turn it into a Dance jam. Which they did while signing with Columbia through White‘s Kalimba Productions company back in 1976.

‘I Don’t Wanna Lose Your Love’ opened their debut-album – ‘Flowers’ – for Columbia, in a typical Maurice White‘s Earth, Wind & Fire production style. Meanwhile, The Emotions would score their biggest success ever by the likes of ‘Best Of My Love’ as the opening cut to their ‘Rejoice’ album the year after. Then joined Earth, Wind & Fire on the memorable ‘Boogie Wonderland’ in 1979.

They eventually delivered a further 3 albums with White in charge of the production. From ‘Sunbeam’ to ‘Come Into My World’. Not to mention ‘New Affair’. Although they never managed to repeat their earlier chart status. And the fact they teamed up with another production company for didn’t change anything.
Wanda and Jeanette made a brief return though with Earth, Wide & Fire on their ‘Heritage’ album back in 1990.

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