Tue. Oct. 19, 2021

Jean-Paul Gaultier – How To Do That (In A New Way)

Lost but not least! Jean-Paul Gaultier – How To Do That (In A New Way) (Fontana)

“How to do that (in a new way)?” The creative director of Hermès from 2003 to 2010, Jean-Paul Gaultier came to recognition back in the mid-70’s. Meanwhile pretty much contrasting with the ambient conservatism that prevailed in the French Couture back at the time.

Considered by some editorials as decadent back then, his contribution to the evolution of this discipline has nevertheless hardly found any equivalent. Thus makin’ of him a one of a kind creator who would soon meet the favors of Grace Jones and Madonna among many others.

Like ever open-minded cat per definition, he has embraced almost everything, including music. Thus releasing the Housey ‘How To Do That’ back in 1988 on Fontana Records from which came soon after one of the first ever single-titled remix albums. In other words, ‘Aow Tou Dou Zat’. This with a video directed by Jean-Baptiste Mondino.

As a matter of fact, ‘How To Do That’ sort of came in the vein of BBC 2 memorable ‘Rapido’. A TV show remembered for its idiosyncratic delivery by the likes of its presenter (Antoine de Caunes).
Besides, let’s not forget they both happened to present ‘Eurotrash’ later on on Channel 4.

Last but not least, ‘How To Do That’ also added itself to an ongoing list of British productions that came to flirt with turntablism. Although doin’ this pretty much feels like it was a pleasant experience for Jean-Paul Gaultier. This rather than an attempt to build up a musical career at the end…

Missed it at the time? Feel free to give it a listen and let us know what you think…

What’s the value of your vinyl record?

A native of Arcueil (a suburb of Paris), Jean-Paul Gaultier got into the world of fashion with the help of his grandma. He never formally studied design though. But, instead he came into sending sketches to various couture stylists. Eventually meeting the attention of Pierre Cardin who hired him as an assistant. This back in 1970, at the early age of 18.
He briefly worked with Jacques Esterel and Jean Patou the year after. Then he returned to manage the Pierre Cardin boutique in Manila for a year, in 1974. This before launching his first individual collection two years later. Then comin’ up with the irreverent style which has become his trademark starting from 1981.

A multi-faceted character, Jean-Paul Gaultier briefly ventured into the music territories back in 1988. This with the “turntablistic” ‘How To Do That’. A cut from which came one of the first ever single title remix albums the year after. An album phonetically titled ‘Aow Tou Dou Zat’, it saw him collaborating with an impressive array of luminaries. From Kurtis Mantronik to Norman Cook and CJ Mackintosh among others. Then starting from 1993, he co-hosted the Channel 4 program ‘Eurotrash’ along with Antoine de Caunes. This until leavin’ in 1997.

The creative director of Hermès from 2003 to 2010, Jean-Paul Gaultier collaborated with many artists as a designer. Beginning with Madonna for whom he shaped the famous cone bra for her 1990 Blond Ambition World Tour. But he also came to dress Lady Gaga, Beyoncé, Rihanna and Kylie Minogue. Not to mention Grace Jones to name a few…

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