>This Beat Is Mine! Mario Biondi – Love Is A Temple (Sony)
To be honest, I have to say I’ve never really understood the way Mario Biondi has been promoted since day 1. Don’t get me wrong, I’m not saying it has been a mess. But I suppose he could have secured a way better recognition for himself. With just a bunch few extra things here or then.
Mario belongs to the First League in his native Italy. But with such an undeniable potential, he would have deserved to be the subject of a way greater care by Sony Music who only seems to do be doin’ the strict minimum. And this, whenever they do!
I suppose countless artists would be happy with 4 million + views the way it is for ‘Love Is A Temple’. But as I said, this could be so much more. With the label not even givin’ it a vinyl release, be it limited! As for a CD release, only Sony-France managed to do it, but it’s a limited promo. So what the hell? People complainin’ about the economical situation of the record industry. But when in charge of it, what do they do??? Emprison themseleves, and even more – their artists – into deals with streaming platforms givin’ them nuts in return in terms of royalties.
This is to say how more than ever we need to show as to how we support the artists we love by any means necessary. I just wish ‘Love Is A Temple’ would have been given the support it truly deserves. With the same applying to ‘Stay With Me’ a few months later as a matter of fact…
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This Beat Is Mine! (*)
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With warm thanks to Como-based correspondent, Ottavio Mueller, for this week’s suggestion…
Catania, Italy native Mario Biondi comes from a family of musicians. With is dad, Stefano Biondi, also a singer, his passion for music began in his early teens when he sang in his church choir.
He started working as a session singer. Then, back in 1998, he had the opportunity to sing as the opening act on Ray Charles‘ Italian dates.
As a matter of fact, his first big break occured back in October 2004. This with the memorable ‘This Is What You Are’. A cut that saw him sharing the duties with Alessandro Magnanini and Mario Ranno aka Was A Bee.
Initially planned to launch the career of Mario Biondi on the Japanese market, this cool swingalong came to the attention of Norman Jay. The latter helpin’ it to get onto BBC 1‘s playlist. Then eventually including it on the vol. 5 of his ‘Good Times’ series of comps.
Biondi released his debut-album – ‘Handful Of Soul’ – along with the High Five Quintet in 2006. And, in less than 3 months, it went platinum. UK label Expansion givin’ ‘This Is What You Are’ a new life the year after with remixing work courtesy of Opolopo. Just the way they did a few years after with Gregory Porter‘s ‘1960 What?’ as a matter of fact
2013 marked a new step in the maturation of Mario Biondi‘s career and profile with the release of ‘Sun’. An album which he co-produced with Jean-Paul ‘Bluey’ Maunick of the Incognito fame and Leon Ware. It saw him sharing the vocal duties with luminaries such as Chaka Khan, Al Jarreau and Omar to name a few. Meanwhile 2015 saw him delivering his ninth album – ‘Beyond’ – featuring the enlightening ‘Love Is A Temple’.
More recently, by the end of 2016, Mario released ‘Best Of Soul’. A double CD including his tracks from his ‘Handful Of Soul’ album along with some new material including ‘Stay With Me’. A cut which features Fabrizio Bosso on trumpet and the late Vincent Montana, Jr. (MFSB, The Salsoul Orchestra) on vibraphone.