Sat. Nov. 28, 2020

Vinyl: Ain’t Nothing Like The Real Thing!

Vinyl: The Real Thing!“It won’t fit in your pocket or play on your smartphone. You can’t download it, stream it or store it in a cloud file. And there’s definitely not an app for it”, wrote Jim Harrington a couple of months ago on Mercurynews. This following UK distributor Demon Music Group’s announce to launch Demon Records. A new vinyl-only record company aiming to champion young music buyer’s new found interest in the old-fashioned LP…

“In fact, the vinyl record seemingly violates every facet of a 21st Century entertainment culture. A culture obsessed with things that are small, fast and convenient. But somehow it is trending, big time”pursues Harrington. Even though many would be those selling their vinyls including hard to find ones. Most likely for the purpose of making room while eventually engendering big amounts of money on the latter. As shown by both the launch of big platforms dedicated to second hand record sales such as the defunct Gemm back in the mid-90’s. Not to mention eBay which would become the home of memorable bids soon after…

But the fact is that, despite the arrival of successive formats such as the tape in the 60’s, the transient cartridge, the CD and the current mp3, nothing has ever managed to replace the vinyl. This being not that surprising at the end of the day. Having in mind that no more the book has ever found substitute as far as literature is concerned…

Mind you? We’re talkin’ about nothing but art forms. Miles away from major distribution products, as mistakenly considered by countless white collars in the record industry starting from the end of the 80’s. And by talkin’ about art forms, we mean sensorial feelings. Such as lookin’ at the object – the vinyl – and its presentation (the record sleeve) for instance. But also holdin’ it and eventually smellin’ it as well. And I’m not even talkin’ about the atmosphere of the place you would go to to find it. Should you land in specialized shop or at a record fair. This in addition to the contact with the seller. And eventually the relation he may have (had) with the record and its history.

By talkin’ about art forms, we also mean the progressive establishment of codes along with time… From the nature of the record itself to its grading condition. Its rarity, with the inevitable movements of speculations at times, when for instance an artist came to die Such as, as explained here by Joe Claussell, what happened soon after the passing of Fela Kuti. Not to mention the (necessary) time you need to give to yourself, as opposed to to be jumping on the first opportunity to get our hands on something you’ve been lookin’. This before soon after realizing you could have got it for the half is not less of the price you’ve been billed to get it.

Editorials – Vinyl: Ain’t Nothing Like The Real Thing!

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